quality

The growing problem of poor quality finance leads and what to do about it…

By Jake Osborne | Credit Sense The Problem No One Talks About: Lead Quality You’ve invested heavily in paid media. Your cost per lead looks reasonable. The volume is flowing. But there’s a nagging issue: your leads just aren’t converting. This is one of the most common—and costly—problems facing Australian lenders, brokers, and fintechs today….